Designed by John Brauer for , the looks exactly like the contents it is designed to contain, crumpled paper. “I think there may be a maximum of 10 shops that will carry the Bin Bin” its first distributor said. Within five years sales had surpassed 100 000.
The Bin Bin marked the turning point in the evolution of Essey. Without having to ask, it is obvious Bin Bin is an exact statement of function. It was through Bin Bin that John Brauer realized it is the harmonizing of shape with function that creates true “Symbolic Functionalism”. Bin Bin set the benchmark for all future Essey products.