, a delicatessen located in south West London area Parsons Green functions as a casual daytime eatery as well as an evening destination. Inspired by Californian beach cafes, created a tranquil, playful and fun interior space. White washed walls and limed scaffold boards add to its fresh look. Bright yellow industrial bar stools and dip dyed raw bentwood chairs are used to implement colour and ikat cushions add to the homely feel of the space.
Hally’s was opened in June 2013 by Anna Halliday and husband Philip Beatty who wanted to bring simple, innovative food to Parson’s Green in a laid-back environment.
Inspired by a road trip in California, they realised that the Golden State had got it right: keep ingredients fresh and well sourced, be bold with flavours and add some sunshine! From modest delis in Venice Beach to the haute cuisine of Napa Valley, they realised that California offers something amazing and which isn’t seen enough in the UK. Anna left her Advertising job behind her and they decided to set up the restaurant.
“Opening Hally’s has fulfilled a lifelong dream. Inspired by travel and delicious food, it has been exciting pulling together our experiences and translating them into the Hally’s concept and its seasonally changing menu. I’m based at the restaurant and love meeting our customers every day.”
They spotted the potential in a derelict cocktail bar just off Parsons Green, bought the lease, stripped it out completely and remodeled it like a Californian beach house – complete with reclaimed wood floors, pastel dipped chairs, white clapboarding and neon signage. It gives a fresh, light vibe that can’t help but put you in a good mood and makes you want to linger from breakfast to afternoon tea.
It’s the perfect place to meet friends, and is dog friendly too – Anna & Philips’ Irish Terrier Arthur is a regular feature by the bar.
Together with their chef, Anna and Philip searched for the best suppliers to provide high quality farm-to-table produce.
They put on the table daily changing salads, an array of delicious cakes and other treats, and Californian favourites such as pulled pork and a great burger. Weekend brunch is a fun affair, with a weekly changing menu, fantastic Bloody Marys and a lot of cool Cali vibe thrown in.