A few years ago, three years to be exact, cofounders Kaczmarski Alaina and Danielle Moss launched – a female-oriented lifestyle and interior design website. As it so happened, back in the day, Danielle and Kaczmarski were simply a duo of two upcoming internet bloggers in an even more demure network of Chicago-based webpreneurs. At the time, the two were residing in separate sides of the city and worked ‘virtually’ from the comfort of their homes. However, thanks to new-age technology such as Google Hangouts and G-chat, the two were able to maintain an almost personable touch despite the distance between them. In other words, they would only meet physically if and only if a compelling situation arose that would necessitate one’s physical presence such as a brainstorming or photoshoot session.
Despite this rather humble beginnings, their site grew steadily over the years and currently boasts of over half-a-million viewership per month. If anything, it was just last year that the two expanded their editorial team by bringing on board 10 part-time editors ( some of whom who live outside Chicago ). And as the company and the brand grew, the need for an ‘official’ working space became even more necessary. But on weighing the costs and advantages of hiring out a commercial working space in a metropolitan complex vis-a-vis their traditional model ( which was working at home ), they eventually settled for a hybrid of the two: a home office. This was arrived at after analyzing both the budget and applicability of their new business model. However, this also meant that they wouldn’t be merely business partners, but now ‘roommates’.
Their unique ‘home office’ also came with its array of unique advantages. One of them being that the two ladies could now save a few thousand bucks every month by splitting the rent between themselves. Additionally, it became less of a hassle whenever they needed to team up for a photo shoot or put up props for a design showcase.
Has the journey been all roses for them? No, definitely not! Any avid follower of their social media accounts knows that the two ladies are not akin to relocating constantly to different apartments every once in a while. The duo has spent time in a variety of spread-out apartments all the way from their first Lincoln Park bachelorette pad to their Uptown abode and the infamous River North high rise complex. Talk of the drama, the highs and the lows of working and living together!